Where are Swarovski Binoculars Made? Explore in 2024

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As you know Swarovski stands as one of the oldest and most esteemed brands, with its products finding homes in the hands of enthusiasts across the globe. But have you ever thought ”Where are those Swarovski binoculars made”? This guide will answer this query in detail.

Swarovski binoculars are made in Austria. They have headquarters in Absam, Tyrol, Austria where all the process from manufacturing to quality control is done. You will be happy to know that Swarovski does not import any optical components for manufacturing their binoculars.

This was a brief introduction. However, we have got a lot more information for you. So stay connected so that you don’t miss anything.

Related Article: Where are Leupold Binoculars?

History of the Swarovski Brand

The Swarovski Optical Company has a long history. However, they officially started producing binoculars in 1949. Daniel Swarovski, who was the father of Wilhelm, used to work in a workshop where he was paid for a glass-cutting job. With time, Swarovski improved his glass-cutting skills. Soo, he was well known due to his ideal glass-cutting skill and he was looked at with respect in the factory.

He was admired at his peak when he developed the first electric machine for cutting glass. Before this invention, workers had to cut the glass manually. The invention of the glass-cutting technique boosted the confidence of Swarovski and he launched his own company in 1895. 

In this initiative, he partnered with Armand Kossmann and his brother-in-law Franz Weis who also had an interest in the optics field. This partnership was done because Swarovski needed investment to hit the heights of success. It is interesting to note that Austria was their first location and the business did not ship anywhere else.

In 1935, Swarovski’s son Wilhelm made the first binoculars as he had a passion for optics just like his own father. However, this intention by Wilhelm gave the company a new direction. The first binoculars made by Wilhelm had a magnification power of 6x and an objective lens size of 30 mm.

After this intention, the officials started thinking about making binoculars. In 1949, the company officially started making binoculars and other optical instruments. All the products were well accepted in the market as the company already had a good reputation in the company due to previous work of glass-cutting work.

Where are Swarovski Binoculars Made?

From day one, Swarovski Optics has been working in Australia. The headquarters is located in a very small town in Austria which is known as Absam. This is where the company started. 

All the manufacturing process is done at the headquarters and they don’t outsource any of the work. The company does not import any of the optical components from the outside. It is just a myth that Swarovski imports components from Japan which is wrong.

Swarovski Optics is also trying to stop using the services of outside employees. For this, they have made a small school that is related to optics and mechanics. Kids are taught about optics.

It is said that Swarovski won’t be recruiting outside employees as they will be having those well-trained kids joining the company. This is going to be a very interesting and promising step for the company.

Which products does Swarovski Optik produce?

Initially, the company used to produce just binoculars. But from 1959, Swarovski Optik also started producing other optical equipment like rifle scopes, etc. Below is the list of gears that are produced by the Swarovski group.

  • Binoculars
  • Rifle Scopes
  • Telescopes
  • Rangefinders
  • Spotting scopes
  • Night vision devices

However, the company is famous for its binoculars, spotting scopes, and riflescopes.

Is Swarovski Optik a successful brand?

Swarovski is a very famous optical brand and people around the world use their binoculars. We have seen people who are devoted customers of Swarovski Optik and don’t even think to buy and use products of any other brand. The top quality and durability are something that makes them unique and helps them stand out in the competition.

The company has a strict quality control system in Absam where their product is tested, approved, and then sent to the market. You can imagine their success by the fact that 163.5 million euros turnaround in 2020. In 2019, the company had a total turnaround of around 158.7 million euros which shows that the company is making serious progress as the yearly turnaround is increasing.

Most of the Swarovski binoculars are exported. According to reports, almost 91% of the optics of Swarovski are exported. They also had a total of 1000 employees which also shows that the company is expanding and increasing its production.  In short, Swarovski Optik is a successful brand.

Frequently Asked Questions

Where is Swarovski manufactured?

Swarovski binoculars are manufactured in headquarters present in Absam which is a small town in Austria. 

Is Swarovski Russian-made?

No, there is no Swarovski product made in Russia. All the products including binoculars and rifle scopes are made in Austria.

Is Swarovski made in Germany?

No, Swarovski is an Austrian brand and none of its products are made in Germany.

Why is Swarovski so expensive?

The major reason behind the high prices is the high labor cost of manufacturing optical components. Keep in mind that Swarovski doesn’t import cheap components from Japan and China.

Does Swarovski have resale value?

Yes, all the Swarovski products have good reselling value. The major reason is that few people can buy new products due to their high prices. So, people prefer buying older Swarovski products at lower prices.


Swarovski is indeed a famous optical brand and its products are ruling in the industry. Many people seem confused about the origin of this brand. In this guide, we have answered all the questions and tried our best to remove all the confusion you had with the Swarovski optics. It is an Austrian brand that is still operating in Austria. However, their products are exported worldwide.

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