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Maven binoculars are not very famous among outdoor enthusiasts. However, people who use them know that their quality is up to the mark. In fact, their usability, versatility, and performance are as good as any well-established brand.
Where are Maven binoculars made? There is uncertainty among the users and it is believed that maven optics are made in China and their performance is good enough to be considered. This is a totally wrong perception of Maven.
Maven is an American brand, but they import their optical components from Japan. The assembly of components is done in San Diego and then manufactured binoculars are sent to the headquarter where optics go through a strict screening system and the quality control team check products manually before sending them into the market.
There are many misconceptions about the manufacturing of Maven binoculars. In this guide, we will remove all the confusion if you have any. So, stay connected.
Related Article: Where are Swarovski Binoculars Made?
History of Maven Binoculars
Maven is not a very aged optical brand. It was founded back in 2012 just 10 years ago. The foundation of Maven was the collective efforts of Brendon Weaver, Mike Lilygren, and Cade Maestas. The factor which laid the foundation of Maven optics was the market gap.
There are a few brands that are based in the USA. Most outdoor enthusiasts and those who love to use optics prefer to use USA-made optics. But the massive market gap actually did not fulfill the needs of people. So, the owners decided to launch their own brand to fulfill the needs of users.
Initially, they had plans to use their manufacturing plant in the USA and provide pure USA-made products to the customers. This would have been excellent but unfortunately, things did not go according to plans. However, the company had to import optical components from Japan to avoid the very expensive labor cost of the USA.
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Maven binoculars are manufactured in the steps. The headquarters of Maven optics is in Lander, Wyoming, USA but the manufacturing of the binoculars is not done there. First of all, companies import all the optical components from Japan to cut down the overall prices of their products.
The imported components are brought into San Diego where Maven has their own office. The assembly of imported components is done in San Diego. After the completion of the assembly process, the manufactured binoculars are sent to the headquarters located in Lander.
In the headquarters, there is a quality control system that checks the quality of products. The secret behind the success of maven is the strict quality control which helps them send only quality binoculars into the market which earns them a good name.
After the completion of the screening system, the approved binoculars are packed and then ready for sale. Good thing is that Maven optics does not use third parties for their selling purposes. In fact, they sell their readymade products directly to the buyers which helps them reduce the prices of their products.
You might also like to read: Where are Leupold Binoculars Made?
Why are Binoculars sent to Lander after manufacturing?
The headquarters of Maven optics are located in Lander Lander, Wyoming, United States. But the manufacturing of binoculars is not done there. The imported components are assembled in San Diego. Assembled binoculars are then sent to the Lander.
The reason behind sending the optics is that companies want to check the quality of their products. There is a very strict quality control system in Lander and expert teams manually inspect the products. After the approval, binoculars are sold to the customers. It is their strict quality control system that helps them to compete with famous optics brands.
Why does Maven import components from Japan?
The major reason behind the importation of optical components from Japan is the high labor cost of the USA. There are only a few brands that don’t outsource their work. The labor cost in the Asian market is very low. The cost, especially in China and Japan, is exceptionally low. So, importing components from these countries helps USA-based brands to cut their prices and provide lower-priced products in the market.
How does Maven Produce Low Cost, High-Quality Products?
It is a fact that those brands who produce optics in the USA sell their product at a high price. There are two main reasons which are listed below
- Third-party sellers (Retailers)
- Producing optical components in the USA
But Maven is one of those brands that don’t use third-party retailers. It means that the company sells products directly to the customers bypassing the retailers. It helps because retailers keep their commission when the brand uses them. For example, if a brand produces a product for $200 then the retailer will take a commission of $50 and then the customer will buy the product at $250.
But this is not the case with Maven optics. If maven produces binoculars for $200 then there won’t be a commission for retailers and you can buy the product directly from Maven for just $200. This helps the brand to keep the prices low.
Another reason is that Maven doesn’t produce optical components in the USA and doesn’t pay high labor costs. Instead, they import optical components from Japan where labor cost is low which helps the maven to manufacture binoculars at a very low cost.
Frequently Asked Questions
The strict quality control system of maven helps in making high-quality products. Only those products go to market which is the best and they fulfill the needs of customers. Their strict screening system helps them produce quality which indirectly makes them loved among the users.
Maven is a USA-based brand, their products are assembled in San Diego and then sent to Lander, Wyoming, USA for screening. In short, all the maven products are made in the United States.
Maven optics is one of those rising brands that is competing with very famous optical device-producing companies. Although they don’t have a very big market share, their dedication and attention to keeping the quality up will surely help them grow their business in the near future. However, Maven is an American brand that imports components from Japan and then assembles them in the USA.
I’m a passionate outdoor activist who has got special love for optics. The school studies in optical mechanics and the travelling experience has made me an expert in optics like binoculars, scopes, and other devices. Stay connected with us for in-depth knowledge!